Drinking, Cursing, and Cardigans: Taylor Swift Lyrics Over Time

Taylor Swift Alcohol words

Several years ago, I listened to Taylor Swift’s Reputation album and noticed lots of references to alcohol. I was in my early 20s and it reminded me of the self-conscious way college freshmen pepper their conversation with allusions to drinking (“I mean, of course we’re going to pre-game our suite-mate’s a cappella concert! Do you […]

Buy the (avocado) dip: Analyzing nutritional buzzwords on Reddit


Big CPG companies are struggling to move quickly enough to meet changing tastes. Kraft Heinz’s recent write-downs are a particularly salient example of this. One way incumbents have sought to keep up is by acquiring small brands that have a more direct connection with consumers and are perceived as healthier, fresher, or more authentic. Prominent […]